The project is a finalist of WOW Awards 2019
Zuper agency has developed the naming and identity of a new developer. Founded in 2018 by the Vi Holding International Investment and Industrial Group, a management company has built an international team of professionals to conduct development business in the residential and commercial real estate market of Moscow.
The company is currently implementing a large-scale project of integrated development of 65 hectares in Tushino.
‘Forward to the Stars’ is an emotional message underlying ASTERUS’ naming and identity. The Latin word ‘astrum’, a star, combined with the word root ‘rus’ makes the brand strict and at the same time ample, highlights the company’s desire to meet challenges as well as its Russian origin.
The clean visual style and the cold steel color scheme of the brand are inspired by space high-tech.