Federal advertising campaign


A series of advertising prints for operators of the Russ Outdoor advertising (social project “Don’t care?”) called Talkative Driver.

The goal of the campaign is to draw attention to the problem of using mobile phones while driving.

We have developed three layout versions in the style of advertising messages of mobile operators to clearly and convincingly tell about the dangerous consequences of such behavior. Instead of the conventional advertising of mobile services, we placed bright slogans on posters telling about the risks of using mobile phones while driving.