Leader Finance and Construction Corporation – NO NEWS

A series of prints for the construction company with a provocative message.


In developing the concept, we used the context of the unstable macroeconomic situation in the country. While the information field is oversaturated with negative messages, the lack of news is a good sign that the situation has stabilized and you should not wait for new shocks. The main idea of the new advertising campaign of Leader FCС – We have no news.

We build and sell high-quality houses. Already 10 years – once again we remind customers that everything is stable at the company, everything is going as it should be and everything is under control so much that there is nothing to surprise.